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Marketing management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.

By: Kotler, Philip [author.].
Contributor(s): Keller, Kevin Lane, 1956- [author.] | Brady, Mairead [author.] | Goodman, Malcolm [author.] | Hansen, Torben, 1966- [author.].
Material type: TextTextPublisher: Upper Saddle River : Pearson, 2016Edition: Third edition.Description: 1 online resource (xxxiv, 942 pages) : illustrations (colour).Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781292093239 (print) :.Subject(s): Marketing -- Europe | Marketing -- Europe -- ManagementOnline resources: Read Full Text Online | Limited Access (1 User)
Item type Current location Call number URL Status Notes Date due Barcode
E-Book E-Book IMI
Online
https://ebookcentral.proquest.com/lib/imiie/detail.action?docID=5175069 Available Limited Access (1 User)

Previous edition: 2012.

Formerly CIP. Uk.

Includes index.

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