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Fusion : how integrating brand and culture powers the world's greatest companies / Denise Lee Yohn.

By: Yohn, Denise Lee, 1967- [author.].
Material type: TextTextPublisher: Boston : Nicholas Brealey Publishing, 2018Copyright date: © 2018Description: xxvi, 214 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781473676985 (hbk).Subject(s): Branding (Marketing) | Corporate culture | Advertising -- Social aspects | Brand name products
Item type Current location Call number Copy number Status Date due Barcode
Book Book IMI
Main Collection
659.12 LEE (Browse shelf) 1 Checked out 24/09/2019 190192

Includes index.

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