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The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.

By: Packard, Vance, 1914-1996 [author].
Material type: TextTextPublisher: Brooklyn, N.Y. : Ig Publishing, 2007Edition: Reissue edition.Description: 1 online resource (240 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9780978843106; 9781935439530; 097884310X.Subject(s): Advertising -- Psychological aspects | Consumers -- Psychology | Advertising, Political | Propaganda | Control (Psychology)Online resources: Read Full Text Online | Limited Access (3 Users)
Contents:
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
Item type Current location Call number URL Copy number Status Notes Date due Barcode Item holds
E-Book E-Book IMI
Online
https://ebookcentral.proquest.com/lib/imiie/detail.action?docID=3029422 1 Available (Limited) Limited Access (3 Users)
Total holds: 0

Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.

1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.

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