The digital transformation playbook : rethink your business for the digital age / David L. Rogers.
By: Rogers, David L [author.]
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Material type: 
BookPublisher: New York : Columbia Business School Publishing, 2016Description: xi, 278 pages : 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780231175449 (cloth : alk. paper).Subject(s): Technological innovations -- Management | Information technology -- Management | New products | Strategic planning
Contents:
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
| Item type | Current location | Call number | Copy number | Status | Date due |
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Book
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Main Collection | 658.011.4 ROG (Browse shelf) | 1 | Checked out | 05/12/2017 |
Includes bibliographical references and index.
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
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