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Invisible influence : the hidden forces that shape behaviour / Jonah Berger.

By: Berger, Jonah [author].
Material type: TextTextPublisher: London : Simon & Schuster, 2016Description: 264 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781471148040.Subject(s): Social influence | Influence (Psychology)
Contents:
Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: putting social influence to work -- Acknowledgments -- Notes -- Index
Item type Current location Call number Copy number Status Date due Barcode
Book Book IMI
Main Collection
316.475 BER (Browse shelf) 1 Available 160174

Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: putting social influence to work -- Acknowledgments -- Notes -- Index

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