Berger, Jonah.

Invisible influence : the hidden forces that shape behaviour / Jonah Berger. - 264 pages : illustrations ; 23 cm.



Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: putting social influence to work -- Acknowledgments -- Notes -- Index

9781471148040


Social influence
Influence (Psychology)

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